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Hollywood’s first 50 years, until the freeway paved paradise in 1954


Christmas 1932: Hollywood Takes Over Santa Claus Lane
Instead of the traditional Christmas tree decor, 178 famous faces festooned Hollywood Boulevard from La Brea to Vine.
Dec 23, 2024


Cafe Montmartre: Hollywood’s First Nightclub
Uncover the glitz and glamour of Hollywood's golden age at Cafe Montmartre. Discover its star-studded history and iconic celeb clientele.
Jun 13, 2024


Clara Bow’s It Cafe
The “It Girl” created the “It” nightspot in Hollywood. It Cafe Clara Bow came out of a three-year retirement in 1937 to open the It Café, located in the lobby of the Hollywood Plaza Hotel, with her husband Rex Bell.
Sep 3, 2022


Max Factor Studio
Hollywood queens trusted their faces to the makeup king, Max Factor. Max Factor (UCLA) From his Highland Avenue studio, the brilliant beautician transformed starlets into style icons: Lucille Ball’s false eyelashes and red curls, Jean Harlow’s platinum blond, Joan Crawford’s overdrawn “hunter’s bow,” and Clara Bow’s heart-shaped lips.
Sep 3, 2022
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