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BEFORE THE 101

Hollywood’s first 50 years, until the freeway paved paradise in 1954

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Max Factor Studio

Max Factor Studio

Max Factor Studio

Hollywood queens trusted their faces to the makeup king, Max Factor. Max Factor (UCLA) From his Highland Avenue studio, the brilliant beautician transformed starlets into style icons: Lucille Ball’s false eyelashes and red curls, Jean Harlow’s platinum blond, Joan Crawford’s overdrawn “hunter’s bow,” and Clara Bow’s heart-shaped lips.

Sep 3, 2022

About the Creator

Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past.

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless.

for inquiries, please contact: BeforeThe101@gmail.com

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