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Prudence Yarn Shop

  • Mar 13, 2024
  • 1 min read

Prudence Yarn Shop was the first of its kind in California—and the only outside of London (“as far as we know,” ads claimed).


Prudence Yarn Shop storefront
Prudence Yarn Shop (USC)

At the time in 1933, knitwear was a popular trend and the boutique at 6521 Hollywood Boulevard welcomed hundreds of women daily.


For crafty folk who could make their own fashions, Prudence sold eighty different kinds of yarn in hundreds of colors. Those not as skilled with knitting needles and crochet hooks could purchase an array of dresses, sweaters, capes, baby sets, sports apparel, as well as “tapestries of persuasive charm.”

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About the Creator

Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past. 

 

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

 

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless. 

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