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BEFORE THE 101

Hollywood’s first 50 years, until the freeway paved paradise in 1954

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Esther Ralston’s Beauty Salon

Esther Ralston’s Beauty Salon

Esther Ralston’s Beauty Salon

Esther Ralston Who wouldn’t want to look like a Hollywood star? Esther Ralston — “The American Venus” — cashed in on her famous face in 1931 with an eponymous beauty salon at Cahuenga Boulevard and Yucca Street. “The perfect shop for the particular woman,” Esther’s prided itself on being an expert in “all lines of beauty culture,” offering facials, massages (manual and electric), permanent hair waves, a marble plunge pool, gymnasium for weight reduction, and baths of all vari

Sep 3, 2022

About the Creator

Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past.

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless.

for inquiries, please contact: BeforeThe101@gmail.com

Mark as Starred

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