Esther Ralston’s Beauty Salon
Sep 3, 2022
2 min read
Who wouldn’t want to look like a Hollywood star?
Esther Ralston — “The American Venus” — cashed in on her famous face in 1931 with an eponymous beauty salon at Cahuenga Boulevard and Yucca Street.
“The perfect shop for the particular woman,” Esther’s prided itself on being an expert in “all lines of beauty culture,” offering facials, massages (manual and electric), permanent hair waves, a marble plunge pool, gymnasium for weight reduction, and baths of all varieties: Turkish, vapor, oil, violet ray, steam — and as advertised with a massive sign on the roof, Sulforall (a trendy gimmick promised to provide relief to achey joints and muscles).
