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Hollywood Goes to the Dogs

  • Aug 25, 2023
  • 2 min read

Movie stars have special diets, so why shouldn’t dogs? Balto’s latest seven-day menu was introduced in Hollywood with a week of free lunches in April 1934.


Dogs on Hollywood Boulevard
Balto dog food event at 7032 Hollywood Boulevard (USC)

Locals brought their four-legged friends to a pop-up shop at 7032 Hollywood Boulevard — owned by 20th Century Fox boss Joseph Schenck — for a proper diet of fresh fish, cooked vegetables, rice, powdered sage, bran, crumbled shredded wheat, and charcoal ovals.

Next door at 7030 Hollywood was the shop of H. M. Robertson, dog breeder and trainer to the stars.

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About the Creator

Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past. 

 

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

 

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless. 

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