Before Hollywood Boulevard catered to tourists, it was a destination for locals — and J.J. Newberry at the corner of Whitley Avenue was a one-stop shop. The Five-and-Dime chain popped up at 6602 Hollywood Boulevard in March 1930, inside a custom turquoise and gold Art Deco building that “presents a hint of magic in its decorative treatment,” noted the Hollywood Citizen News, “and more than a hint of modern efficiency in its general arrangement.”

When The Fontenoy on Whitley Avenue was built in 1928, it was advertised as “the first of its kind on the Pacific Coast” — and it remains one-of-a-kind. (University of Southern California) The 13-story high-rise has a most unique layout: Four “little homes” per floor (a one-bedroom and three singles), so everyone gets their own corner view: the beautiful green hills “dotted profusely with costly mansions” (north); the city and its “countless lights at night” (south); blue wat

One of Hollywood’s oldest landmarks, Yamashiro is a work of art. Yamashiro (USC) In 1911, German-born brothers Adolph and Eugene Bernheimer purchased seven hilltop acres from H.J. Whitley on the promise of building an exotic home. Three years (and hundreds of craftsmen from Japan) later, they completed their very own replica of a 17th-century temple located in Yamashiro, a mountainous region near Kyoto.