J.J. Newberry: One-Stop Five and Dime
- Sep 3, 2022
- 1 min read
Before Hollywood Boulevard catered to tourists, it was a destination for locals — and J.J. Newberry at the corner of Whitley Avenue was a one-stop shop.
The Five-and-Dime chain popped up at 6602 Hollywood Boulevard in March 1930, inside a custom turquoise and gold Art Deco building that “presents a hint of magic in its decorative treatment,” noted the Hollywood Citizen News, “and more than a hint of modern efficiency in its general arrangement.”
