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Hollywood’s first 50 years, until the freeway paved paradise in 1954


The Freezer Ice Cream Stand
The 14-foot ice cream bucket sold Samarkand French Ice Cream Supreme at locations all over Los Angeles.
Aug 6, 2025


Why the Hollywood Sign Once Had a Pool
In the 1940s, Don Lee's experimental television station operated from the top of the Hollywood Sign.
Jun 30, 2025


Mysterious “H” in the Hollywood Hills Explained
In the 1920s, there was another “H” west of the Hollywoodland sign.
Jun 16, 2025


House of Westmore: Hollywood’s Salon of Beauty
In 1935, brothers Monte, Ern, Perc, and Wally Westmore opened their luxurious beauty salon on Sunset Boulevard.
May 15, 2024


Woman’s Club of Hollywood
An institution since 1905, the Woman's Club of Hollywood built its first clubhouse on Hollywood Boulevard.
Mar 9, 2024


Hollywood's First Ballroom
The Hollywood Roof Ballroom was located on Vine Street, right in the heart of Movieland.
Jan 5, 2024


The Mandarin Market (1929-1982)
The most unique place to shop in Hollywood was the Mandarin Market, characterized by pagodas, red lacquer roof, and hand-carved dragons.
Oct 10, 2023


Hollywood Goes to the Dogs
Balto dog food's latest menu was introduced in Hollywood with a week of free lunches in April 1934.
Aug 25, 2023


Franciscan Motor Hotel
The Hollywood motel opened in 1949 on Highland Avenue.
Jul 27, 2023


Hollywood Canteen
During World War II, servicemen on liberty passes in Los Angeles could stop by the Hollywood Canteen on Cahuenga Boulevard for a night of revelry — and plenty of star sightings. Hollywood Canteen, 1451 Cahuenga Boulevard (California State Library) Cofounded by Bette Davis and John Garfield, the Canteen was staffed entirely by volunteers from the entertainment industry (actors, directors, producers, writers, grips, secretaries). Everyone from Davis herself to Rita Hayworth, Ju
Jun 4, 2023


Pierce Brothers Hollywood Mortuary
What better location for a funeral home … than directly across the street from Hollywood Cemetery, now known as Hollywood Forever. The Pierce Brothers Hollywood Mortuary, 5959 Santa Monica Boulevard, was situated on a block that conveniently also included two flower shops and headstone manufacturer Victor Granite Co.
Oct 19, 2022


Garden Court’s Primrose Path (1917-1984)
Anyone could live like a movie star at 7021 Hollywood Boulevard: the Garden Court Apartments. Opened in 1917 to accommodate players in the burgeoning motion-picture industry, the four-story’s neoclassical exterior featured Corinthian columns, dentil cornice, and figural corbels “holding up” the second-story molding. At the entrance, a trio of cherubs embraced a fountain, flanked by a pair of globe light posts.
Sep 29, 2022


Hollywood Wedding Chapel (1918-1960s)
Kathryn Baird Sullivan realized her long-cherished dream to “launch brides and grooms happily on their marital ways” when she turned her home at 1927 Highland Avenue into the Hollywood Wedding Chapel. Hollywood Wedding Chapel (UCLA) The very first day of business in 1930, she solemnized six ceremonies. Billing herself as a “wedding consultant,” Sullivan’s services included planning of the decorations, music, reception, and catering — with the promise to make the big day “deli
Sep 3, 2022


Esther Ralston’s Beauty Salon
Esther Ralston Who wouldn’t want to look like a Hollywood star? Esther Ralston — “The American Venus” — cashed in on her famous face in 1931 with an eponymous beauty salon at Cahuenga Boulevard and Yucca Street. “The perfect shop for the particular woman,” Esther’s prided itself on being an expert in “all lines of beauty culture,” offering facials, massages (manual and electric), permanent hair waves, a marble plunge pool, gymnasium for weight reduction, and baths of all vari
Sep 3, 2022


The Rise and Fall of NBC Radio City
NBC Radio City was one of Hollywood’s largest projects of the 1930s — and spectators were invited to watch its construction at the northeast corner of Sunset and Vine. The Streamline Moderne building, blue-green in color and trimmed with aluminum strips, opened its doors on October 17, 1938, as the west coast headquarters for the National Broadcasting Company.
Sep 2, 2022
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