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Hollywood’s first 50 years, until the freeway changed the landscape forever


Ciro’s on the Sunset Strip
“The most attractive nightclub Hollywood has ever known” opened its doors at 8433 Sunset Boulevard in 1940.
Feb 22


I. Magnin: Hollywood’s High-Class Shopping Experience
In 1923, Hollywood’s latest triumph was I. Magnin, “a beautiful edifice dedicated to the women of this thriving community.”
Nov 11, 2024


Cafe Montmartre: Hollywood’s First Nightclub
Uncover the glitz and glamour of Hollywood's golden age at Cafe Montmartre. Discover its star-studded history and iconic celeb clientele.
Jun 13, 2024


Prudence Yarn Shop
In the 1930s, Hollywood women shopped for the latest knit trends at the boutique at 6521 Hollywood Boulevard.
Mar 13, 2024


Hollywood's First Ballroom
The Hollywood Roof Ballroom was located on Vine Street, right in the heart of Movieland.
Jan 5, 2024

Disney’s Hollywood Hills Campus That Never Was
In 1964, Walt Disney imagined an enchanting 26-acre Hollywood campus for CalArts in the hills near the Hollywood Bowl.
Nov 30, 2023


The Mandarin Market (1929-1982)
The most unique place to shop in Hollywood was the Mandarin Market, characterized by pagodas, red lacquer roof, and hand-carved dragons.
Oct 10, 2023


Hollywood Goes to the Dogs
Balto dog food's latest menu was introduced in Hollywood with a week of free lunches in April 1934.
Aug 25, 2023


Tom Breneman’s Breakfast in Hollywood
In the 1940s, millions of Americans started each day with “Breakfast in Hollywood,” broadcast live from host Tom Breneman’s restaurant.
Aug 20, 2023


The Jade on Hollywood Boulevard
On any given night, you could rub elbows with Hedy Lamar or watch Peggy Lee perform.
Aug 17, 2023


Ivar House: A Garden in the Heart of Hollywood
Just steps from the bustling Boulevard, Orsina Gray created a tranquil outdoor dining atmosphere surrounded by fruit trees.
Aug 15, 2023


Franciscan Motor Hotel
The Hollywood motel opened in 1949 on Highland Avenue.
Jul 27, 2023


Chapeaux de Mode: Hollywood Hat Shop
The most beautiful hats on Hollywood Boulevard could be found at Chapeaux de Mode.
Jun 20, 2023


Hollywood Canteen
During World War II, servicemen on liberty passes in Los Angeles could stop by the Hollywood Canteen on Cahuenga Boulevard for a night of...
Jun 4, 2023

Pierce Brothers Hollywood Mortuary
What better location for a funeral home … than directly across the street from Hollywood Cemetery, now known as Hollywood Forever. The...
Oct 19, 2022


The Circus Cafe
The Circus Cafe was not for kids—the cocktail lounge inside Albert Sheetz Mission Candies at 6656 Hollywood Boulevard served up adult...
Sep 13, 2022


Clara Bow’s It Cafe
The “It Girl” created the “It” nightspot in Hollywood. Clara Bow came out of a three-year retirement in 1937 to open the It Café, located...
Sep 3, 2022


Hollywood Wedding Chapel (1918-1960s)
Kathryn Baird Sullivan realized her long-cherished dream to “launch brides and grooms happily on their marital ways” when she turned her...
Sep 3, 2022


Hollywood’s First Tourist Attraction (1901-1927)
Before the Hollywood sign or Walk of Fame, the first tourist attraction in town was Paul de Longpre’s enchanting gardens on Cahuenga. In...
Sep 3, 2022


Max Factor Studio
Hollywood queens trusted their faces to the makeup king, Max Factor. From his Highland Avenue studio, the brilliant beautician...
Sep 3, 2022
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