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Hollywood’s first 50 years, until the freeway paved paradise in 1954


Paul Hesse Studio on the Sunset Strip
All of the Hollywood stars came to Paul Hesse’s Studio to be photographed: Carole Lombard, Bette Davis, Lana Turner, Judy Garland, Hedy Lamarr, Rita Hayworth, Ava Gardner, Shirley Temple, Gene Tierney, Lauren Bacall, and on and on.
Sep 17, 2025


The Freezer Ice Cream Stand
The 14-foot ice cream bucket sold Samarkand French Ice Cream Supreme at locations all over Los Angeles.
Aug 6, 2025


Zebra Room: Town House Hotel’s Exotic Nightclub
Hollywood went absolutely wild for the Zebra Room, a swanky nightclub inside the Town House on Wilshire Boulevard and Commonwealth Avenue, overlooking Lafayette Park. People gather outside the Zebra Room on Wilshire Boulevard to watch an Easter parade in 1941(USC Archive) True to its name, the “famous cocktail rendezvous” was decorated in a dazzle of black and white, an exotic theme that began at its entrance with a neon zebra sign, two-tone marble doorway, and rubber welcome
Apr 6, 2025


Ciro’s on the Sunset Strip
“The most attractive nightclub Hollywood has ever known” opened its doors at 8433 Sunset Boulevard in 1940.
Feb 22, 2025


I. Magnin: Hollywood’s High-Class Shopping Experience
In 1923, Hollywood’s latest triumph was I. Magnin, “a beautiful edifice dedicated to the women of this thriving community.”
Nov 11, 2024


Cafe Montmartre: Hollywood’s First Nightclub
Uncover the glitz and glamour of Hollywood's golden age at Cafe Montmartre. Discover its star-studded history and iconic celeb clientele.
Jun 13, 2024


Prudence Yarn Shop
In the 1930s, Hollywood women shopped for the latest knit trends at the boutique at 6521 Hollywood Boulevard.
Mar 13, 2024


Hollywood's First Ballroom
The Hollywood Roof Ballroom was located on Vine Street, right in the heart of Movieland.
Jan 5, 2024


Disney’s Hollywood Hills Campus That Never Was
In 1964, Walt Disney imagined an enchanting 26-acre Hollywood campus for CalArts in the hills near the Hollywood Bowl.
Nov 30, 2023


The Mandarin Market (1929-1982)
The most unique place to shop in Hollywood was the Mandarin Market, characterized by pagodas, red lacquer roof, and hand-carved dragons.
Oct 10, 2023


Hollywood Goes to the Dogs
Balto dog food's latest menu was introduced in Hollywood with a week of free lunches in April 1934.
Aug 25, 2023


Tom Breneman’s Breakfast in Hollywood
In the 1940s, millions of Americans started each day with “Breakfast in Hollywood,” broadcast live from host Tom Breneman’s restaurant.
Aug 20, 2023


The Jade on Hollywood Boulevard
On any given night, you could rub elbows with Hedy Lamar or watch Peggy Lee perform.
Aug 17, 2023


Ivar House: A Garden in the Heart of Hollywood
Just steps from the bustling Boulevard, Orsina Gray created a tranquil outdoor dining atmosphere surrounded by fruit trees.
Aug 15, 2023


Franciscan Motor Hotel
The Hollywood motel opened in 1949 on Highland Avenue.
Jul 27, 2023


Chapeaux de Mode: Hollywood Hat Shop
The most beautiful hats on Hollywood Boulevard could be found at Chapeaux de Mode.
Jun 20, 2023


Hollywood Canteen
During World War II, servicemen on liberty passes in Los Angeles could stop by the Hollywood Canteen on Cahuenga Boulevard for a night of revelry — and plenty of star sightings. Hollywood Canteen, 1451 Cahuenga Boulevard (California State Library) Cofounded by Bette Davis and John Garfield, the Canteen was staffed entirely by volunteers from the entertainment industry (actors, directors, producers, writers, grips, secretaries). Everyone from Davis herself to Rita Hayworth, Ju
Jun 4, 2023


Pierce Brothers Hollywood Mortuary
What better location for a funeral home … than directly across the street from Hollywood Cemetery, now known as Hollywood Forever. The Pierce Brothers Hollywood Mortuary, 5959 Santa Monica Boulevard, was situated on a block that conveniently also included two flower shops and headstone manufacturer Victor Granite Co.
Oct 19, 2022


The Circus Cafe
The Circus Cafe was not for kids — the cocktail lounge inside Albert Sheetz Mission Candies at 6656 Hollywood Boulevard served up adult beverages in a whimsical atmosphere. Circus Cafe (The Huntington Library) According to the 12-page menu: “Our drinks, whether cocktails or mixed, are smooth enough for a lady, strong enough for a man, a velvety escape from stark reality; we mean, that they are like moonbeams of Romance.”
Sep 13, 2022


Clara Bow’s It Cafe
The “It Girl” created the “It” nightspot in Hollywood. It Cafe Clara Bow came out of a three-year retirement in 1937 to open the It Café, located in the lobby of the Hollywood Plaza Hotel, with her husband Rex Bell.
Sep 3, 2022
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