top of page
Search

I. Magnin: Hollywood’s High-Class Shopping Experience

  • Nov 11, 2024
  • 4 min read

In April 1923, Hollywood’s latest triumph was I. Magnin, “a beautiful edifice dedicated to the women of this thriving community.”


The upscale boutique sold only the most feminine wares “of the perfect taste”: perfumes, gowns, hosiery, millinery, jewelry, lingerie, suits, coats, and capes.


I. Magnin Hollywood 1923
I. Magnin, 6340 Hollywood Blvd, c. 1923 (Power & Water)

The entrance at 6340 Hollywood Boulevard was two stories in height and, through a wrought iron arched gateway (supposedly a replica of the one at the Abbey of St. Columbanus in Bobbio, Italy), led from a vestibule to a grand salesroom with eight-foot wood paneling on the walls, cozy seating, a fireplace, Italian sculptures, and chandeliers suspended from ornate rafters overhead.

Want to read more?

Subscribe to beforethe101.com to keep reading this exclusive post.

About the Creator

Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past. 

 

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

 

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless. 

for inquiries, please contact: BeforeThe101@gmail.com

bottom of page