In 1923, Hollywood’s latest triumph was I. Magnin, “a beautiful edifice dedicated to the women of this thriving community.”

“The Star Who Would Not Go Hollywood,” Frances Farmer ultimately went out kicking and screaming in 1943. 

In 1935, Morgan, Walls, and Clements gave 6363-69 Hollywood Boulevard a modern facelift.

Just steps from the bustling Boulevard, Orsina Gray created a tranquil outdoor dining atmosphere surrounded by fruit trees.

Los Angeles Gas and Electric’s sales office on Ivar Avenue was introduced in 1937 as “another bright spot in the incandescent radiance of...