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Secret Streamline Moderne on Hollywood Boulevard

In 1935, architectural firm Morgan, Walls, and Clements gave this decade-old Hollywood building a Streamline Moderne facelift.

Streamline Moderne architecture
6363-6369 Hollywood Boulevard (California State Library)

Some remnants of the past remained, like a trough for the horses that once trotted along Hollywood Boulevard (and it looks like a water fountain on the other side for humans). Next door was the Hollywood Branch Library, built upon land owned by pioneer Daeida Wilcox Beveridge. In 1939, it was dismantled and moved south on Ivar Avenue.

Hollywood Boulevard at Ivar Avenue
The building in 1929 before its remodel (LAPL)

At 6363-6369 Hollywood Boulevard, two of the longtime tenants were Stationers Corp. and Kelly Music, an authorized dealer of RCA, Majestic, and Atwater Kent radios.

Both businesses were gone by 1945 when menswear retailer Bond leased the building for its Hollywood expansion.

1935 Streamline Moderne
6363-6369 Hollywood Boulevard (California State Library)

Stiles Clements, now a solo architect, returned for the second remodel, merging four shops into one and modernizing it with air conditioning and an elevator. Simultaneously, he also designed Bond’s downtown location at 643 S. Broadway—which shares the same distinctive facade.

Today, another four-letter business has its name splashed across 6363 Hollywood: Dash Radio.


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