In 1935, architectural firm Morgan, Walls, and Clements gave this decade-old Hollywood building a Streamline Moderne facelift.
Some remnants of the past remained, like a trough for the horses that once trotted along Hollywood Boulevard (and it looks like a water fountain on the other side for humans). Next door was the Hollywood Branch Library, built upon land owned by pioneer Daeida Wilcox Beveridge. In 1939, it was dismantled and moved south on Ivar Avenue.
At 6363-6369 Hollywood Boulevard, two of the longtime tenants were Stationers Corp. and Kelly Music, an authorized dealer of RCA, Majestic, and Atwater Kent radios.
Both businesses were gone by 1945 when menswear retailer Bond leased the building for its Hollywood expansion.
Stiles Clements, now a solo architect, returned for the second remodel, merging four shops into one and modernizing it with air conditioning and an elevator. Simultaneously, he also designed Bond’s downtown location at 643 S. Broadway—which shares the same distinctive facade.
Today, another four-letter business has its name splashed across 6363 Hollywood: Dash Radio.
