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Hollywood’s first 50 years, until the freeway paved paradise in 1954


Welcome to Los Feliz Manor
Los Feliz Manor opened its doors in 1929 as “a home of beauty and refinement”--and it hasn't changed! See inside the Art Deco masterpiece.
Jul 31, 2024


Chateau Rossmore, Mauretania Apartments, Jack Haley -- and the Truth
The iconic apartment buildings on Rossmore Avenue share an interesting architectural past.
Jul 26, 2024


Letter to LA City Councilmembers on the Yucca-Vine Tower's HCM Nomination
Support the Yucca-Vine Tower's HCM Nomination before City Council votes on May 31, 2024.
May 28, 2024


Crane’s Art Deco Showroom
Crane’s Hollywood showroom displayed the latest in modern plumbing.
Jan 23, 2024


Hollywood's First Ballroom
The Hollywood Roof Ballroom was located on Vine Street, right in the heart of Movieland.
Jan 5, 2024


Cinegrill: Roosevelt Hotel’s Film-Themed Hotspot
Hollywood Roosevelt hotspot Cinegrill paid tribute to the motion picture industry of past, present, and future.
Dec 18, 2023


Mysterious Streamline Moderne at Hollywood and Cahuenga
The 90-year saga of the Streamline Moderne at Hollywood and Cahuenga.
Sep 27, 2023


Secret Streamline Moderne on Hollywood Boulevard
In 1935, Morgan, Walls, and Clements gave 6363-69 Hollywood Boulevard a modern facelift.
Aug 29, 2023


Bell & Howell’s Hollywood Headquarters
The Art Deco building, by architect Marshall P. Wilkinson, was a showroom, service plant, and research facility for cinematographers.
Aug 1, 2023


Chapeaux de Mode: Hollywood Hat Shop
The most beautiful hats on Hollywood Boulevard could be found at Chapeaux de Mode.
Jun 20, 2023


Frigidaire’s Hollywood Showroom
In 1930, Frigidaire established its Hollywood showroom at Hollywood Boulevard and McCadden Place.
Jun 13, 2023


Opening Night at Pantages Theatre
The Pantages Theatre formally opened on June 4, 1930 with the premiere of MGM’s The Florodora Girl starring Marion Davies. Opening night at the Pantages Theatre, view from Argyle Avenue (California State Library) Hundreds of fans lined traffic-jammed Hollywood Boulevard, all hoping to catch a glimpse of their favorite stars: Charlie Chaplin, Joan Crawford, Gloria Swanson in white velvet, Maureen O’Sullivan, Billie Burke and Florenz Ziegfeld, Phyllis Haver in pink lace, Delore
Jun 6, 2023


Earl Carroll Theatre: Hollywood’s Entertainment Palace
Earl Carroll built Hollywood’s premier entertainment palace for his princess: singer-dancer-actress Beryl Wallace — whom he immortalized with a 20-foot neon portrait along Sunset Boulevard. Designed by master architect Gordon B. Kaufmann (Hollywood Palladium, LA Times Building, Hoover Dam), the ultra-modern Earl Carroll Theatre was the first of its kind in the U.S.: an open concept with the lobby, bar, and auditorium separated by terraces. In the back of the room, a staircase
May 26, 2023


The Crossroads of the World
In Hollywood, the Crossroads of the World intersect at Sunset Boulevard and Las Palmas Avenue. Built in 1936, the multi-national market — considered America’s first outdoor shopping mall — was designed to feel like “a permanent world’s fair with a cosmopolitan atmosphere.” The Crossroads of the World (University of Missouri at Kansas City) Indeed, the miniature city exudes Old World charm (Spanish Colonial, French Normandy, and English Tudor architecture) with a Moderne cente
Feb 5, 2023


Hollywood’s Bright Spot: LA Gas & Electric Corp.
Los Angeles Gas and Electric’s sales office on Ivar Avenue was introduced in 1937 as “another bright spot in the incandescent radiance of greater Hollywood.” The Los Angeles Gas and Electric building on Ivar Avenue, 1937 (California State Library) The Art Deco building — a showcase for the latest in modern gas appliances — combined beauty, utility, and craftsmanship. Its striking facade was emphasized by contrasting black diamond granite and white metal. Similarly, the sidewa
Jan 9, 2023


The Circus Cafe
The Circus Cafe was not for kids — the cocktail lounge inside Albert Sheetz Mission Candies at 6656 Hollywood Boulevard served up adult beverages in a whimsical atmosphere. Circus Cafe (The Huntington Library) According to the 12-page menu: “Our drinks, whether cocktails or mixed, are smooth enough for a lady, strong enough for a man, a velvety escape from stark reality; we mean, that they are like moonbeams of Romance.”
Sep 13, 2022


The Finest Jewelry Shop in Hollywood
The finest jewelry shop in Hollywood, Robert Gail was a cut above the rest. Its grand opening in 1929 was treated as a movie premiere — klieg lights illuminated the building on Hollywood Boulevard; inside, motion picture actresses served as hostesses, as a live band entertained. Every female in attendance received a French compact as a souvenir.
Sep 2, 2022
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