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Bell & Howell’s Hollywood Headquarters

  • Aug 1, 2023
  • 2 min read

Bell & Howell, maker of the No. 1 motion-picture camera, built the premier West Coast branch on La Brea just north of Melrose.


Art Deco building
Bell & Howell, 1931 (California State Library)

The Art Deco building, designed by architect Marshall P. Wilkinson (Morgan Camera, Outpost Estates), was a showroom, service plant, and research facility tailored to the needs of cinematographers: lens-testing department, sound-treated projection salon, editing room, and 80-seat auditorium equipped to show sound and silent films (16mm and 35mm).

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Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past. 

 

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

 

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless. 

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