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Hollywood’s first 50 years, until the freeway paved paradise in 1954


Hollywood Warner Theatre Has Been Vacant Since 2013. Here’s Why
With the news that the activist fighting for the Cinerama Dome’s reopening has been silenced, take a look at Robertson Properties Group’s other vacant historic property: Warner Bros. Theatre, also known as the Hollywood Warner and Hollywood Pacific.
Apr 11


Fred C. Thomson Building: The Court of the Olive Tree
Through an archway on Sunset Boulevard is the Court of the Olive Tree, named for the sapling planted here in 1927.
Oct 9, 2024


Frances Farmer Will Have Her Revenge on Hollywood
“The Star Who Would Not Go Hollywood,” Frances Farmer ultimately went out kicking and screaming in 1943.
Sep 18, 2024


Grand Opening of the Hollywood Roosevelt’s Pool
In 1950, the Hollywood Roosevelt expanded with a million-dollar tropical resort and pool.
Jul 4, 2024


Crane’s Art Deco Showroom
Crane’s Hollywood showroom displayed the latest in modern plumbing.
Jan 23, 2024


Cinegrill: Roosevelt Hotel’s Film-Themed Hotspot
Hollywood Roosevelt hotspot Cinegrill paid tribute to the motion picture industry of past, present, and future.
Dec 18, 2023


Baine Building: Hollywood’s First Penthouse
Go inside the historic Baine Building and Hollywood's first penthouse at the corner of Hollywood Boulevard and Whitley Avenue.
Dec 14, 2023


Mysterious Streamline Moderne at Hollywood and Cahuenga
The 90-year saga of the Streamline Moderne at Hollywood and Cahuenga.
Sep 27, 2023


Marilyn Monroe Leaves Handprints at Grauman’s Chinese Theatre
Marilyn Monroe and Jane Russell put their hands in wet cement at Grauman’s Chinese Theatre.
Jun 26, 2023


Frigidaire’s Hollywood Showroom
In 1930, Frigidaire established its Hollywood showroom at Hollywood Boulevard and McCadden Place.
Jun 13, 2023


Hollywood Bowl’s Muse of Music
The start of the 1940 Hollywood Bowl season was heralded with the dedication of The Muse of Music, “a symbol of the arts within.” Located at the entrance along Highland Avenue, the 15-foot granite sculpture is mounted on a 220-foot-long Streamline Moderne pedestal and flanked by her sisters, the Muses of Dance and Drama, perched in lower niches of the four-tiered fountain. Symbolizing their respective genres, Music is strumming a lyre, while Dance sways and Drama holds the th
Jun 10, 2023


Opening Night at Pantages Theatre
The Pantages Theatre formally opened on June 4, 1930 with the premiere of MGM’s The Florodora Girl starring Marion Davies. Opening night at the Pantages Theatre, view from Argyle Avenue (California State Library) Hundreds of fans lined traffic-jammed Hollywood Boulevard, all hoping to catch a glimpse of their favorite stars: Charlie Chaplin, Joan Crawford, Gloria Swanson in white velvet, Maureen O’Sullivan, Billie Burke and Florenz Ziegfeld, Phyllis Haver in pink lace, Delore
Jun 6, 2023


Earl Carroll Theatre: Hollywood’s Entertainment Palace
Earl Carroll built Hollywood’s premier entertainment palace for his princess: singer-dancer-actress Beryl Wallace — whom he immortalized with a 20-foot neon portrait along Sunset Boulevard. Designed by master architect Gordon B. Kaufmann (Hollywood Palladium, LA Times Building, Hoover Dam), the ultra-modern Earl Carroll Theatre was the first of its kind in the U.S.: an open concept with the lobby, bar, and auditorium separated by terraces. In the back of the room, a staircase
May 26, 2023


6-Year-Old Marilyn Monroe at the Hollywood Bowl (Photo Exclusive)
In 1933, little Norma Jean was selected by her elementary school to be one of the children who form the event’s “living cross.”
Apr 7, 2023


The Curse of Cahuenga Pass
Could there be buried treasure at the Hollywood Bowl? More so, did its curse kill at least 10 men? The Hollywood Bowl and its famous parking lot in 1929 (Huntington Library) The lore of the loot dates back to 1864 amid the second French intervention in Mexico. To defend against a monarchical government (Emperor Maximilian I, former Austrian archduke), the resistance crowd-sourced $200,000 worth of gold coins, diamonds, jewelry, and watches to buy armaments in San Francisco. F
Feb 25, 2023


The Crossroads of the World
In Hollywood, the Crossroads of the World intersect at Sunset Boulevard and Las Palmas Avenue. Built in 1936, the multi-national market — considered America’s first outdoor shopping mall — was designed to feel like “a permanent world’s fair with a cosmopolitan atmosphere.” The Crossroads of the World (University of Missouri at Kansas City) Indeed, the miniature city exudes Old World charm (Spanish Colonial, French Normandy, and English Tudor architecture) with a Moderne cente
Feb 5, 2023


Hollywood’s Bright Spot: LA Gas & Electric Corp.
Los Angeles Gas and Electric’s sales office on Ivar Avenue was introduced in 1937 as “another bright spot in the incandescent radiance of greater Hollywood.” The Los Angeles Gas and Electric building on Ivar Avenue, 1937 (California State Library) The Art Deco building — a showcase for the latest in modern gas appliances — combined beauty, utility, and craftsmanship. Its striking facade was emphasized by contrasting black diamond granite and white metal. Similarly, the sidewa
Jan 9, 2023


Peacock Alley: The Pride of Vine Street
Decades before Capitol Records arrived on Vine Street, the block north of Hollywood Boulevard was projected to be Peacock Alley, a high-class fashion district. Vine Street, circa 1940, looking south to Yucca Street Its trendsetter: Jean Swartz. The couturier — whose creations were “as modern as tomorrow” — opened her headquarters in 1931 at the southeast corner of Yucca Street.
Dec 20, 2022


Hollywood Center Motel’s Seedy Past
Over the past century, 6720 Sunset Boulevard has seen murder, prostitution, rockstars … but it all began with a wife-swapping scandal! Denver transplants Edmund and Blanche Scholtz bought the home in 1921 and added a bungalow court of several duplexes to the property between McCadden and Las Palmas. Their 17-year-old daughter Jane enjoyed the Hollywood socialite scene. 6720 Sunset Boulevard in 1918 (USC) The next year, she married dancer-actor Walter Emerson, grand-nephew of
Dec 7, 2022


Gogerty & Weyl’s Forgotten Building
Henry L. Gogerty and Carl Jules Weyl left their architectural imprint all over Hollywood: the Baine Building, Yucca-Vine Tower, Hollywood Playhouse … and at the corner of Cahuenga and Selma. (The Library of Congress) In 1926 — two years before they built the Fred C. Thomson shops on Sunset — the silent film cowboy hired the duo to design a 33-room commercial space at 1600-1610 N. Cahuenga Boulevard (pictured above in 1942).
Nov 19, 2022
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