Peacock Alley: The Pride of Vine Street

Decades before Capitol Records arrived on Vine Street, the block north of Hollywood Boulevard was projected to be Peacock Alley, a high-class fashion district.

Vine Street, circa 1940, looking south to Yucca Street

Its trendsetter: Jean Swartz. The couturier — whose creations were “as modern as tomorrow” — opened her headquarters in 1931 at the southeast corner of Yucca Street.

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