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Hollywood’s Bright Spot: LA Gas & Electric Corp.

  • Jan 9, 2023
  • 2 min read

Los Angeles Gas and Electric’s sales office on Ivar Avenue was introduced in 1937 as “another bright spot in the incandescent radiance of greater Hollywood.”


The Los Angeles Gas and Electric building on Ivar Avenue, 1937 (California State Library)
The Los Angeles Gas and Electric building on Ivar Avenue, 1937 (California State Library)

The Art Deco building — a showcase for the latest in modern gas appliances — combined beauty, utility, and craftsmanship.


Its striking facade was emphasized by contrasting black diamond granite and white metal. Similarly, the sidewalk was laid in two-toned terrazzo between metal strips.

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About the Creator

Before the 101 is the brainchild of Kathleen Perricone

A mid-century enthusiast, Kathleen was born about 50 years too late. Fortunately, as a history buff she gets to live in the past. 

 

The Hollywood resident is a published author who has written about influential figures such as John F. Kennedy, Marilyn Monroe, Barack Obama, Anne Frank, Taylor Swift, and dozens more.

 

Over the past two decades, she's also worked as a celebrity news editor in New York City as well as for Yahoo!, Ryan Seacrest Productions, and a reality TV family who shall remain nameless. 

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