Frigidaire’s Hollywood Showroom
- Jun 13, 2023
- 1 min read
The corner of Hollywood Boulevard and McCadden Place got a modern makeover in 1930 when Frigidaire established its Hollywood showroom.
Ornamental plaster converted the 1917 brick building into an Art Deco gem, complete with neon signage that when illuminated “made the store particularly attractive.”
Frigidaire’s grand opening was attended by 2,000 locals, who enjoyed ice cream served from the company’s latest in “scientific refrigeration” featuring specialized cold control.
