Earl Carroll built Hollywood’s premier entertainment palace for his princess: singer-dancer-actress Beryl Wallace—whom he immortalized...

In 1933, little Norma Jean was selected by her elementary school to be one of the children who form the event’s “living cross.”

In Hollywood, the Crossroads of the World intersect at Sunset Boulevard and Las Palmas Avenue. Built in 1936, the multi-national...

Los Angeles Gas and Electric’s sales office on Ivar Avenue was introduced in 1937 as “another bright spot in the incandescent radiance of...

Decades before Capitol Records arrived on Vine Street, the block north of Hollywood Boulevard was projected to be Peacock Alley, a...

Over the past century, 6720 Sunset Boulevard has seen murder, prostitution, rockstars … but it all began with a wife-swapping scandal!...

Henry L. Gogerty and Carl Jules Weyl left their architectural imprint all over Hollywood: the Baine Building, Yucca Vine Tower, Hollywood...

What better location for a funeral home … than directly across the street from Hollywood Cemetery, now known as Hollywood Forever. The...

The Circus Cafe was not for kids—the cocktail lounge inside Albert Sheetz Mission Candies at 6656 Hollywood Boulevard served up adult...

The “It Girl” created the “It” nightspot in Hollywood. Clara Bow came out of a three-year retirement in 1937 to open the It Café, located...

Kathryn Baird Sullivan realized her long-cherished dream to “launch brides and grooms happily on their marital ways” when she turned her...

Before the Hollywood sign or Walk of Fame, the first tourist attraction in town was Paul de Longpre’s enchanting gardens on Cahuenga. In...

Hollywood queens trusted their faces to the makeup king, Max Factor. From his Highland Avenue studio, the brilliant beautician...

Who wouldn’t want to look like a Hollywood star? Esther Ralston—“The American Venus”—cashed in on her famous face in 1931 with an...

Before Hollywood Boulevard catered to tourists, it was a destination for locals—and J.J. Newberry at the corner of Whitley Avenue was a...

At the Screen Stars Shop, you could pick up a gown worn by Vilma Banky, pair of Mary Pickford’s shoes, or a suit right off the back of...

The finest jewelry shop in Hollywood, Robert Gail was a cut above the rest. Its grand opening in 1929 was treated as a movie...

NBC Radio City was one of Hollywood’s largest projects of the 1930s—and spectators were invited to watch its construction at the...

One of Hollywood’s oldest landmarks, Yamashiro is a work of art. In 1911, German-born brothers Adolph and Eugene Bernheimer purchased...